ISH is the largest and most important trade fair in Europe. Visitors come to see them from around the world. It is a great opportunity for us to attract new customers.
This year’s edition lasted 5 days, we presented 60 products at a 290 m2 stand. At this time, 22 people from the Sales and Marketing department worked at the stand and we organised about 400 meetings with clients.
When we thinking about products for exposure, we take into account all the most important markets for us. Above all, however, we ask ourselves: what new will we show?
We presented 12 models, of which five were implemented specifically at ISH. We focused on large sizes, fashionable colors and anti-slip structures. There were also various variations regarding covers for shower tray drains: round, new sheets and an innovative version made of sheet metal covered with our material.